The first thing that I did for the production of my music video was to look at Andrew Goodwin's theory about music videos. This was because I wanted to have an overall idea about the different conventions that I would need to include in my music video. Andrew Goodwin is a leading theorist on music video's and he came up with 7 different theories about the conventions of music videos and they are:
a relationship between the music and visuals
a relationship between the lyrics and visuals
Certain genre's have their own music video
lots of close-up's of the main artist
Intertextual References
Voyeurism
Star Iconography
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