Why did I carry out digipak analyses?

After I looked into different digipak’s and creating a mood board to represent these ideas, I decided that I need to investigate further into digipak’s before I could create my own. To do this I decided that I had to do a detailed analysis of digipak’s exploring things such as the dominance of the image/images, font style, colour and themes. I wanted to find out how the image of an artist is portrayed in different genres for example in the rock genre a rock digipak is more likely to have an image of the band playing and have dominant colours which are dark. In relation to my genre of R&B though the image of the artist is likely to be of a calm, romantic one. The two digipak’s that I have chosen to analysis both fit into the genre of R&B, I chose two digipak’s that fit into this genre because my music video fits into this genre therefore I wanted to know what the codes and conventions were for an R&B genre digipak. Ne-Yo’s Because of You digipak was the first digipak that I analysed, I chose this digipak as it was one that I felt reflected how I wanted my own digipak to be so in analysing it I hoped to gain an idea on how to adapt and develop this digipak to suit not only my artists image but also imagination and idea for my own digipak. I chose Usher’s 8701 digipak as my second analysis as I had already analysed Usher videos in my star image and covered how his image had changed. I wanted to carry on this analysis of Usher into the digipak area to get an idea of how the image of a star is carried through from their video to their digipak. This research hopefully will mean that I will then be able to do this with my music video and digipak.