Jessie J Magazine Advert

I can instantly tell that the name of the artist is Jessie J, as the name is in gold letters, its bold and italic and furthermore it is in handwritten font style. This all indicates to me that the name of the artist is Jessie J, this is built on by the position of her name. As the name is placed directly below the only image on the magazine advert this makes it even more concrete that the name of the artist is Jessie J. The actual name Jessie J connotes to the viewer a sense of familiarity, as the name gives a sense of being a shortened version of her actual name-sort of like a nick name. This connotation instantly brings a sense of connection between the artist and the audience as we feel that we are close enough to her to be told her nickname.. Additionally the name Jessie J connotes a feel of Jessie J having a personal security in herself, a sense bravery that they can share this intimate detail about themselves with the rest of the world and not really caring what any one has to say about it.

It is best to describe the font of the name as bold, daring and special. This is being connoted to the audience as the font is big, it is bold and it is placed in the centre of the magazine advert. The audience gets a sense of boldness as the font is big enough that it gives a sense of drawing the audience in, a sense of wanting to be looked and not caring about being judged. The boldness that is connoted through the font fits in with the actual name of the artist as the name already connotes a sense of self-assurance and confidence. Furthermore as the name of the artist is in italics it draws the attention of the audience even further into the magazine advert. As constant attention is being brought onto the artist through her name it could under the surface connote a sense of the artist being an attention seeker. Furthermore as the colour that her name is in is gold this could connote that Jessie J is a star, as the colour gold has connotations to treasure, stardom and brightness.

The title of the album is Who You Are, this fits into the image that has already been built up for the audience. This connotes that not only is Jessie J is confident in who she is but that she wants other to be comfortable with who they are. The fact that the title of the album is directly below Jessie J’s name signifies to the audience that being who you are is something very important to the artist, this helps to build a strong relationship between the audience and the artist. The colour of the title is white and this connotes to the audience that Jessie J is very pure and trustworthy in her ‘motto’ of being who you are and that she just wants people to be happy in their own skin. Moreover this connotes to the audience a very down to earth person who just wants the best for everyone. Additionally as the title is in italics just like the name of the artist tells the audience that Jessie J is trying to make herself and her message of being who you are stand out.

There is only one image on the magazine advert and not only is it off the artist herself but kit is also a dominant image. Firstly this image is dominant in case a person didn’t know who the artist was and by having such a dominant image on the advert shows that this is the artist. Secondly this image is dominant for the purpose of letting the audience have an instant idea of what the artist is like; this dominant image connotes a sense of being larger than life. The overall mise-en-scene of the artist gives a sense of fierceness about them. In particular the costume of Jessie J is black, as her top is black and this instantly connotes to the audience a sense of danger, darkness and fierceness as the colour black has connotations to this. Moreover as Jessie J’s top has holes in it this could connote armour, as Jessie J’s pose is one fierceness and preparing for a battle and the holes on Jessie J’s top give credit to this connotation.  Furthermore the theme of the colour black is carried through to the artist’s nails, which are not only black but long and pointed. A persons nails is a characteristic of a person, the fact that they are black carries through the theme of danger, the fact that the nails are pointed connotes to the audience that Jessie J is preparing herself for a fight. This is because nails can be used as a weapon and the fact that Jessie J has them out and showing tells the audience that Jessie J is preparing for a fight as she has got her ‘weapons’ out in the open. Jessie J’s eyes are made to stand out, with the black eye makeup and the paleness of them; this has been done to connote to the audience that Jessie J can and does stand out. Eyes are said to be the windows to a person’s sole and as Jessie J’s eyes instantly draws the audience’s attention to them it gives a sense of looking into her sole and learning personal things about the artist. Jessie J’s hair is straight, styled and has a certain gloss to it, this connotes to the audience a variety of things. The straightness of her gives her an air of strictness and determination as it frames her face and makes her looks like she has got a purpose and she has enough willpower and strength to reach her purpose. The glossiness of Jessie J’s hair connotes a sense of professionalism but moreover it represents that Jessie J will shine. Additionally the facial expression of Jessie J connotes a lot to the audience; a sense of determination, fierceness and also a sense of vulnerability are portrayed.  

There are only three colours used in this magazine advert and they are black, white and gold, I think these colours have been chosen to symbolise three different sides or personalities of the artist. The colour white symbolises the purity and honesty of Jessie J, the colour black connotes to the audience the darkness of Jessie J. Lastly the colour gold shows the audience the star and brightness of Jessie J. There is three different colours to symbolise that there are different sides of Jessie J, some which may be liked and some which may not be liked. But as Jessie J is confident in who she is, she isn’t afraid of people seeing the goodness and the badness in her. Once again linking into the confidence and boldness that Jessie J has, which is built up with the tittle, of the artist and the album, font and colours. Furthermore three different colours has been chosen to show that there are conflicts in Jessie J just like any normal person, for example the white battles black as not only are they opposite colours but they have opposite connotations. Furthermore as these three different contrasting colours work well and blend in together it symbolises it shows that the conflicting sides of Jessie J work well together and enable her to not only produce the best music that she can but to also be the best that she can.

We the audience are not told who the target audience is, however this in itself does connote something interesting to the audience. The first thing that is connotes to the audience is that Jessie J sells her own music and not the record company. As the use of putting record company names and symbols on the magazine advert is to appeal to people who like a certain record label. For example a person who likes Sony music is more likely to buy a Song music album over a Death Jam records album. Furthermore the target audience for Jessie J and her album is a range of people, based on the image of Jessie J first appearances would indicate that the audience is goth. However based on the title of the song Price Tag and the name of the album Who You Are the target audience appears to be people who like more mellow and inspirational music/songs.